Product Marketing Manager for TRIOS

Are you an experienced Product Marketeer and love to commercialize products that change the work-life of your customers – products that helps our customer provide better treatment for their patients? Are you looking to develop yourself and your colleagues and achieve ambitious goals?

Then 3Shape offers a unique opportunity as Product Marketing Manager in the center of Copenhagen at Kongens Nytorv. From the strategic product roadmap, through product messaging and launch to the commercial enablement of the sales teams your role is to launch innovative products that users want to buy. You will be working in the global TRIOS team.


Over the past 4 years, 3Shape has experienced explosive growth, driven in large by the successful launch of the revolutionary TRIOS intraoral optical 3D scanner targeting the global dental clinics market. 3Shape was awarded as Denmark’s fastest growing company by Børsen Gazelle – and we are now more than 1,200 employees globally. 3Shape specializes in developing 3D scanning and software solutions that enables dental and hearing professionals to treat more people, more effectively and with improved care.

About the position

As Product Marketing Manager, you will have the following responsibilities:

  • Launch new products in the market place and ensure organizational readiness to maximize commercial success
  • Responsible for the full product life-cycle commercial activities keeping the product top-of-mind with resellers, partners and end-users
  • Contribute to product roadmaps working closely with product management
  • Define buyer personas and understand the buying process of our customers
  • Develop competitive product positioning and communication strategy
  • Responsible for general market analysis, customer surveys and competitor surveillance
  • Enable our sales teams and distribution partners with excellent product presentations, product demos, and commercial product training
  • Creating partner newsletters, general campaigns, and partner campaigns
  • Handling & coordinate trade shows from the Product Management perspective
  • Deliver thought-leading and product-oriented content for web, print and other communication channels working closely with marketing communication and industry publications

We expect 20-40 travelling days per year with Copenhagen as your base.


You have:

  • A commercial background or a clinical background with commercial experience – preferably at a master level
  • At least 3-5 years of experience from a position in product marketing or product management working with software or medical products
  • Documented experience working with areas like campaigns, communication, social media activities and trade shows
  • Strong communication, presentation and inter-personnel skills – excellent spoken and written English is a must
  • Knowledge about dental or medical products is a plus (but not a requirement)

As a person, you are excellent at maintaining an overview as well as having the sense for the details. Besides this you are energetic, result oriented and enjoy a dynamic environment.

If you are motivated by meeting new challenges, by making a difference, and being part of a winning team that sets ambitious goals, you may be the person we are searching for.


Please apply as soon as possible and no later than May 15th by attaching your curriculum vitae, cover letter and other relevant information. For more information please contact Morten Urup at +45 30383116 or visit


Application deadline





Morten Urup
Mobile: +45 30383116

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About Us

3Shape is changing dentistry together with dental professionals across the world by developing innovations that provide superior dental care for patients. Our portfolio of 3D scanners and CAD/CAM software solutions for the dental industry includes the multiple award-winning 3Shape TRIOS intraoral scanner, the upcoming 3Shape X1 CBCT scanner, and market leading scanning and design software solutions for dental labs.
Two graduate students founded 3Shape in Denmark’s capital in the year 2000. Today, 3Shape has over 1,200 employees serving customers in over 100 countries from an ever-growing number of 3Shape offices around the world. 3Shape’s products and innovations continue to challenge traditional methods, enabling dental professionals to treat more patients more effectively.

Working at 3Shape

Become part of an international success, financially as well as product wise. As an employee, you have plenty of room to both make a difference and fulfil personal ambitions in a very knowledge intensive and challenging environment.

3Shape Technology

Through the relentless drive for new digital innovation by 3Shape, we claim to be the most extensive and versatile CAD/CAM system on the market.

3Shape - a Global Company

3Shape is headquartered in Copenhagen, with development teams in Denmark as well as in the Ukraine and with a production site in Poland. 3Shape is a global company with presence in Europe, Asia and the Americas.

Our People

Employing and developing the right people is an important key to 3Shape's success. We want to be the best within our business, an ambition which has created a true fighting spirit throughout the company - with lots of commitment and courage, and a professional attitude towards business.